Unicorn rules2/19/2024 ![]() VCs like ventures that add value and can generate high gross margins. But he was able to do this because AWS had great margins, which is the key reason for the high contributions from AWS (as noted above). In addition, Bezos cut margins on to gain market share. ![]() This symbiotic relationship, with vendors earning commissions, solidified mutual growth. ![]() AWS forged alliances with external sites, empowering them to peddle complementary products via Amazon.
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